Research

Summer Loves: Baseball and Cancer

Patricia Thomas, “Summer Loves: Baseball and Cancer,”  USC Annenberg Reporting on Health, August 2012 As autumn approaches, I catch myself daydreaming about two summer loves. They could not be more different. One burned hot and consumed my days and nights but was over in...

Process evaluation results from an environmentally focused worksite weight management study

DeJoy, D. M., Wilson, M. G., Padilla, H. M., Goetzel, R. Z., Parker, K. B., Della, L. J., & Roemer, E. C. (2012). Process evaluation results from an environmentally focused worksite weight management study.  Health Education & Behavior, 39(4), 405-418. Abstract: There is currently much...

Are Nutrient Content Claims Always Effective? Match-up Effects between Product Type and Claim Type in Food Advertising

Hojoon Choi, Hye-Jin Paek and Karen Whitehill King. (2012). Are Nutrient Content Claims Always Effective? Match-up Effects between Product Type and Claim Type in Food Advertising.  International Journal of Advertising, (2012) 31:2, pp 421-443. The purpose of this study was to examine the extent...

Five decades of promotion techniques in cigarette advertising: A longitudinal content analysis

Paek, Hye-Jin, Reid, L.M., Jeong, Hyun Ju, Choi, H. and Krugman, D. (2012). Five decades of promotion techniques in cigarette advertising: A longitudinal content analysis.  Health Marketing Quarterly, 29: 1-1 Abstract: This study examines frequencies and types of promotion techniques featured in five decades...

Listenability as a tool for advancing health literacy

Rubin, D. L. (2012). Listenability as a tool for advancing health literacy.  Journal of Health Communication, 17(sup3), 176-190. Abstract: Health literacy research and practice has focused mainly on the readability of written documents. Yet oral communication plays at least as important a role in the...

Carnegie Signaling the Importance of Community-Engaged Health Care Teaching and Learning

Sandmann, L. R., & Driscoll, A. (2011). Carnegie Signaling the Importance of Community-Engaged Health Care Teaching and Learning. Journal of Public Health Management and Practice, 17(4), 388-389. Abstract: Obesity and diabetes, heart disease, access to health care, and health disparities … to address these critical...

Exploration of Health Concerns and the Role of Social Media Information among Rural and Urban Adolescents: A Preliminary Study

Lariscy, Ruthann; Reber, Bryan; Paek, Hye-Jin (2011). Exploration of Health Concerns and the Role of Social Media Information among Rural and Urban Adolescents: A Preliminary Study. International Electronic Journal of Health Education, 14: 16-36 Abstract: The aims of this study are to identify health concerns...

Studying the professional lives and work of faculty involved in community engagement

O’Meara, K., Sandmann, L. R., Saltmarsh, J., & Giles Jr, D. E. (2011). Studying the professional lives and work of faculty involved in community engagement.  Innovative Higher Education, 36(2), 83-96. Abstract: Community engagement is one of the major innovations that has occurred in higher education...

Combining Environmental and Individual Weight Management Interventions in a Work Setting Results From the Dow Chemical Study

DeJoy, D. M., Parker, K. M., Padilla, H. M., Wilson, M. G., Roemer, E. C., & Goetzel, R. Z. (2011). Combining Environmental and Individual Weight Management Interventions in a Work Setting Results From the Dow Chemical Study.  Journal of occupational and environmental medicine/American College...

Roles of interpersonal and media socialization agents in adolescent self-reported health literacy: a health socialization perspective

Paek, Hye-Jin, Reber, B.H. & Lariscy, R.W. (2011). Roles of interpersonal and media socialization agents in adolescent self-reported health literacy: a health socialization perspective.  Health Education Research, 26(1): 131-149.  Abstract: This study proposes a health socialization model and applies it to examine direct, relative and...